A Face Is Just A Name: Faceless Branding (Personal Branding Series)

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Hi again! Did May treat you well the first week? Or did you get slapped with allergies after all the rain?

(Guess which one we’re dealing w-HCEW?)

Some days I don’t want to even leave the house. (But we prevail.)

Do you see people on a daily basis?

What would you do if you knew you could have a successful brand without showing your face or interacting with people?

Some people have told us they’re not a fan of putting their face on camera.

We’re here to tell you that’s ok!

These faceless personal brands can be just as effective as having your face posted on the net.

But how exactly does one…execute?

Setting Up A Faceless Brand

We’ll take one of our live projects, Quiz Taco for an example.

We started by creating the concept of the brand (sound familiar?) and establishing the key attributes of the brand strategy.

Then we created “Taco”, the face of the brand and the “on screen” element and used LJ to give him a voice.

After Taco finally survived the initial test group, we set to record content according to our base TATERTOT model.

Thanks to audience feedback, indirect data, and algorithmic suggestions (duh) we managed to shape the brand on its way to qualifying for Adsense and earning from ads in our videos.

We even tested adding a human face to the brand in the middle of the plan! (Mixed results so far…needs more testing.)

Anywho. A successful faceless brand is made up of:

• A solid brand strategy (BIRDIE anyone?)

• A lovable (or hateable) on-screen character

• Lots and lots of data

• Trying and failing hard

• Buiding community around the brand

(Of course we’re tapping into 3700+ subscribers that keep us afloat and headed in the right direction. Thanks to all of you!)

This Week’s Campaigns

Retail/E-commerce

• Concept: Run a "How We Style It" or "Ways to Use" series showcasing your products in different scenarios or styled in various ways to inspire your customers. There’s a lot of potential for comedic fun here if you show all the ways your products might be misused too!

• Why it works: This campaign provides practical (or not so practical) ideas and demonstrates the versatility of your products (or at least how they can lol with you), helping new and returning customers envision how those products look in real life…or not.

Consultants and Coaches

• Concept: Share short testimonials or snippets of success stories from local clients you've helped, focusing on the specific challenges they overcame and the results they achieved. We want some brand building content to be gloaty. Especially if you’re coaching and consulting.

• Why it works: It provides social proof and demonstrates your effectiveness in the business environment through relatable examples. Let your audience literally see themselves in your social proof.

• Note: Consent is required for testimonials, please get consent to publish in writing! Don’t want to anger the powers that be of promotion.

Realtors

• Concept: Showcase the process of helping clients find their perfect home in Las Vegas, highlighting key steps like initial consultation, property viewings, and the excitement of closing day (featuring some real clients ofc).

• Why it works: It provides transparency into your services and builds trust by showing the journey from start to finish, making the home buying process less intimidating. Not to mention the social proof from your clients!

Therapists

• Concept: Offer brief insights into common mental health topics relevant to the Las Vegas community, such as managing loneliness in a transient city or finding work-life balance in a demanding industry. Your clients need to see you in action sometimes, so show them that you’re not only a professional but a local one too!

• Why it works: It addresses specific challenges faced by those living in Las Vegas, making your content relatable and demonstrating your understanding of the local context. Things aren’t exactly the same from place to place, this leans into your strength!

Whether you decide to go faceless or share your beautiful face with the world your brand deserves to shine its brightest!

Don’t forget to get your workbook and we’ll see you next week!

Fahad & LJ

Photo by Jolien Coryn on Unsplash