B+: Master Your Google Ads with Perfect Tracking (#1)

Take advantage of your subscription (and this UTM builder tool) to spearhead your branding and marketing campaigns!

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LJ Jose & Fahad
August 15, 2025

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Welcome to Breakthrough+! We are so excited to bring you the first of many resources designed to help you elevate your marketing efforts and drive real results. 

This is just the beginning. 

We have much more in store for our paid subscribers, including in-depth guides, exclusive tools, and expert insights to make this the most valuable subscription in your business. 

To kick things off, we're diving into a crucial topic that can make or break your analytics: tracking your campaigns effectively. 

If you're starting to run Google Ads, you know that understanding what works is everything. And for that, you need a solid system for your links.

(That's where UTM parameters come in.)

Top Publishers Hand-Selecting Amazon Brands to Promote this Holiday Season

This holiday season, top publishers are actively sourcing brands to include in their gift guides, newsletters, listicles, reviews, and more to drive high-intent shoppers straight to Amazon storefronts.

Here’s why it matters:

  • Amazon brands are seeing a 5:1 conversion rate compared to their DTC site

  • Millions of shoppers discover products through trusted publishers

Levanta is working directly with these publishers to introduce them to a small number of 7–9 figure brands.

If you qualify, your products could be featured in high-traffic placements that deliver predictable CAC and directly measurable sales.

The 5 Main Types of UTM Parameters

UTM parameters are simple tags you add to the end of a URL. 

They don't change where the link goes…

…but they tell your analytics platform (like Google Analytics) exactly where your traffic is coming from. 

Mastering them is the key to accurate reporting and optimizing your marketing spend. 

Here are the five main types you should know.

(There’s native ones for all ad platforms but for now just use these.)

  1. utm_source: Identifies the source of your traffic, such as google, facebook, or a specific newsletter name.

  2. utm_medium: Specifies the marketing medium, like cpc (cost-per-click), email, or social.

  3. utm_campaign: Tracks the name of a specific campaign, such as summer_sale or q2_branding.

  4. utm_term: Used for paid search campaigns to identify the keywords you are bidding on.

  5. utm_content: A great way to differentiate between similar pieces of content within the same campaign, like a banner ad vs. a text link.

Best Practices for Naming Conventions

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