Bringing Confidence And Nuance To On And Offline Networking (Networking Series)

Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.

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Have you been able to take advantage of some of the networking events we have here in Vegas yet?

(If not, hop on Eventbrite and get to clicking!)

If you have, you know its fertile ground for decision makers and sales-oriented folks like us to make deals happen…without the headache of 3 months of rapport building.

(The AMF is a fabulous ice breaker.)

But if you’re avoiding these types of networking events because of social anxiety (or just anxiety in general) this first section is all for you.

Listening Actively

In middle school we had a dedicated section in ELA class all about active and passive listening.

I still remember Mr. Kochmeyer, my English teacher explaining the social expectations of active listening:

• Flitting eye contact

• Nodding and non-verbal agreement (mhm)

• Repeating key words

• Asking genuine questions (not just keeping a conversation going for no reason)

It might seem stupid (I certainly thought so) but these small things add to your confidence and help with the imposter syndrome you might be facing.

Pro Tip: Local Chamber Events

If you need to dip your toe into the pool of networking take a look at the Vegas Chamber website for some low-impact activities like grand openings, mix-n-mingles, and straight up business seminars!

Choosing Good Referral Agents and Partners

If they:

1. Compliment your brand

2. Talk to the same audience

3. Have a history of authentic engagement; and

4. Prioritize the relationship before the sales

They’re a perfect potential partner.

(Just always prioritize your brand over a connection that just looks good on paper!)

Authentic Engagement

In online communities, forums, and groups you’ve got a way to easily and authentically show off your expertise without the funky feelings of anxiety.

Adding insightful notes and comments to people who are experiencing problems you fix is simple and effective at getting your face and name out there.

From there you can talk to people one to one through the comments (replies) or through direct messages.

(Or adding them to your private group if they’re interested!)

Using the DMs effectively is a lot more than “so what do you solve for your clients?” (don’t do that method, it’s overused).

It’s about delivering value, fun, and one-to-one rapport building.

(Yeah memes are acceptable!)

At the end of your networking is you and them.

No need to overcomplicate it!

Just a note from Fahad - please join me in saying congratulations to LJ and their husband! They’ll be traveling to Greece next week so I’ll be riding solo while they go celebrate.

We love you guys!

Until next week,

Fahad and LJ

This Week’s Campaigns

Realtors

• Concept: Create a reel where you take your audience to your absolute favorite local spot (could be a coffee shop, a hidden park, a unique small business, or a specific trail) and share a personal story about why this place resonates with you and what it adds to the Las Vegas lifestyle.

• Why it works: You're not just selling houses; you're selling the experience of living in Las Vegas. By sharing your personal connection to the city's unique charm, you allow potential clients to see your authentic passion for the community, building trust and showing that you truly understand the lifestyle they're looking for. (And also showing that you’re a cool cat!)

Therapists

• Concept: Share a personal reel demonstrating a few simple, yet effective, self-care practices that you personally use to maintain your well-being amidst the energetic pace of Las Vegas. This could involve a quick breathing exercise you do before a session, a favorite calming spot you visit, or a simple routine that helps you recharge. (Or rage therapy works too…)

• Why it works: You're demonstrating vulnerability and authenticity by sharing your own coping strategies, showing your audience that you practice what you preach. This builds immense trust and relatability, making you a more approachable and inspiring figure for those seeking support.

Retail/E-Commerce

• Concept: Create a reel where you personally share the inspiration, the 'aha!' moment, passion, or the core value that led you to start your business or curate your unique collection. Show snippets of your workspace, your creative process, or even a 'mood board' that reflects your brand's essence.

• Why it works: You're inviting customers into your world and connecting them with the human element of your brand. When they understand your passion and vision, they feel a deeper connection to the products you offer, moving beyond a simple transaction to a shared appreciation for your mission. (Yep! Pushing that BIRDIEEEE!)

Consultants/Coaches

• Concept: Share a personal reel articulating the fundamental principles or unique philosophies that guide your consulting/coaching practice. This could be about leadership, innovation, client relationships, or strategic thinking, all framed through the lens of your personal conviction and experience. (LEAN INTO YOUR PERSONAL BIRDIE!!!)

Why it works: You're showcasing your leadership and unique perspective, allowing potential clients to understand your core values and how your distinct approach can lead to breakthroughs. This helps them connect with you as the expert who can truly guide their success. (Which might not be you - but this type of content will help bring those who align closer!)

Photo by litoon dev on Unsplash