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- Can You Be Found? Basics of SEO (Websites and SEO Series)
Can You Be Found? Basics of SEO (Websites and SEO Series)
Having a website is only as good as your client’s ability to find it. Crack this basics of SEO open to get an idea of where you’re going and most importantly: this week’s campaigns.
LJ Jose & Fahad
April 25, 2025
Can you believe April’s almost over? Personally I’m not ready for 100+ temps and will be thrilled to see winter again, (but for now we bid you adieu, Winter).
Seasons end but the work never does.
We’re nearing the end of our website series but just before the seasons switch to marketing as an individual, let’s talk about how to get organic sales.
In a nutshell: the words, pictures, and other embedded content can be found with Google.
The goal of SEO is to make your site more appealing to Google.
Google like sites with:
Low spam scores (less “backdoor” aka black hat techniques)
Original content
Optimized pages
Fast loading
Accessible pages
So the goal of this newsletter is to give you a basic understanding of…all that.
The better news is you’re ahead of your competitors just because you’ve been following along the advice in this newsletter!
Google My Business, Yelp, etc. is optimized
Your social media pages
Your website exists
Now lets take a moment to be mindful about the future (and past) content that website contains.
Keywords
What’s a keyword? That is! (So is that.) (And that.)
A keyword is a search query used in natural writing — part of why AI writing fails long term is it over uses those search queries.
Keywords have a few things to keep in mind:
You’ll use keywords naturally (just maybe not the best/most impactful ones)
Optimizing for a keyword usually involves changing a handful of words or phrases
Keywords can be 1+ words
Using a keyword tool like Keywords Everywhere you’ll choose keywords that relate to your topic that have a mix of:
Low competition (called Keyword Difficulty or KD); and
Low-to-mid searches (10 to about 8k)
Those’ll be easier to get the top spot with (not guaranteed but easier).
Keywords are about 70% of SEO.
Headings, Titles, and Search Descriptions
Headings are…well those big word that separate sections in this newsletter.
Titles are titles (no secret names there).
Search descriptions are those little
Section headings separate ideas and new ideas so information is easier to consume (accessible).
But as with most of this section there’s a few small nuances to make it “SEO optimized”.
Headings are numbered H1-H6 — H1 is your title! Make sure the rest of your text only uses H2-H6.
Make sure to incorporate your chosen keyword in your headings!
Keep titles short, fewer than 55 characters.
(See how those annoying things pop up everywhere?)
Headings, titles, descriptions and the keywords they contain are going to get the biggest impact to your views and are the biggest parts of on-page SEO.
Page Speed
Page speed just means how fast your site is and can be the difference between someone sticking around to see what you’ve got to offer and bouncing.
Removing unnecessary plug ins, code, and optimizing loading and site storage are the only ways to fix page speed.
Give your site the best change possible for only $79! (Reply to claim)
*Page speed is included in all DF Flow site builds free!
Links
Links are either internal or external.
(You can tell the difference by if the page you’re linking to is on your site or not.)
It’s really that simple, no need to over complicate things.
Anyways, you should have:
1-3 internal links; and
1-2 external links in your content
Link to highly credible sources and avoid superficiallizardpope.biz for…obvious reasons.
(More accurately, don’t link to sh*tty sites :D)
This Week’s Campaigns
For Retail/E-commerce
Concept: Run a "Behind the Design/Making Of" series where you showcase the process behind creating your products or curating your collection. Highlight the craftsmanship, materials, or inspiration that goes into what you offer. Bonus points if your people are willing to show face and put faces to the product designs!
Why it works: It adds transparency and authenticity to your brand, allowing customers to connect with the story behind your products and appreciate the value you provide. Stories are where we create long-term value for clients!
For Consultants and Coaches
Concept: Offer a series of short, actionable tips or "quick wins" that local Las Vegas businesses can implement immediately to improve their operations, marketing, or team dynamics. Make yourself a searchable authority on the topic by making it into a playlist!
Why it works: It provides immediate value to your target audience, establishing you as a practical and results-oriented expert in the Las Vegas business environment. Adding a playlist element will allow for a “resource hub” that may be referenced and reviewed over and over again!
For Realtors
Concept: Highlight your upcoming open houses with engaging video previews that showcase the best features of the properties and the surrounding neighborhood, emphasizing the lifestyle opportunities unique to Vegas. Include dates and times clearly!
Why it works: Time to be a salesman on social media! It directly promotes your listings and encourages in-person visits from potential buyers who are active in the Las Vegas market right now.
For Therapists
Concept: Create a series of reels focused on managing stress and promoting well-being during the spring season in Las Vegas. This could include tips for enjoying outdoor activities mindfully, dealing with seasonal allergies and their impact on mood, or setting intentions for personal growth during this time of renewal.
Why it works: It provides timely and relevant advice that resonates with the current season in Las Vegas, showing your understanding of local context and well-being needs. (Achoo!…Times 17.)
SEO can be difficult the more you go into it, but on the surface — what’ll make an immediate impact before the pros step in — is in this guide.
We hope you enjoyed today’s issue, see you next week!
Stay ranked — LJ & Fahad