Creating Content That Attracts Clients That Make You Money

 Choosing The Right Type Of Content

Hint: The “right” content is what your ideal audience (money makers) responds to.

Developing a content strategy that positions you as a thought leader and attracts your ideal audience is a combo of type, tone, and style.

The right medium for your content is a whole other issue.

You don’t judge a goldfish by it’s ability to climb a tree, it’s not what it’s built for.

In that same way, we want to make sure the content styles and medium is built for our audience.

For example, people with not a whole lot of time aren’t going to read a 1200-word blog…

…But they might read a 300-word email 2-3 times a week!

You’ll develop your content style over time, but a lot of informed decisions can be pulled from the audience demographics and psychographics from your BIRDIE workbook.

 Creating A Calendar You Can Follow

Even when the week runs through you like that one meme with one white domino and 4 black dominoes, your content calendar should be sustainable.

Take this newsletter for instance.

We know for 100% surety and fact that we can publish a free edition once per week up to the standard our audience is expecting.

(New newsletter features coming July 2025!)

We use TATERTOT to plan the topics and Google Calendar to share the topics with each other and those that help us out.

Tips from our trials and errors:

• Make each topic an all-day calendar event

• Use a keyword in the title for all events (i.e. our events start with “Blog/Newsletter”)

• Add links and preliminary thoughts in a doc linked in the description (or just tap them out right there)

• Dedicate a specific color for the events

• Add a 2-3 day reminder ahead of time if you’re doing just-in-time creation

This Week’s Campaigns

Retail/E-commerce

• Concept: Launch a "Spring/Summer Refresh" campaign, showcasing new arrivals or classic items that are perfect for the current season, offering styling tips or usage ideas. This season has a lot of opportunities for sales that may only happen once a year (like summer swim wear or vacation outfits)!

• Why it works: We’re trying to capitalize on seasonality. This campaign leverages seasonal changes to inspire purchases, making products relevant and desirable for immediate use.

Consultants and Coaches

• Concept: Share "Quick Wins for Vegas Professionals" – short, actionable advice focused on topics like effective networking business scene, optimizing for local market trends, or developing a strong personal brand in the city. Customize this topic for who you help first though.

• Why it works: It provides immediate, relevant value to local professionals, positioning the consultant/coach as a knowledgeable resource within the Las Vegas market. This also provides you with localized searchability.

Realtors

• Concept: Time to promote a listing or two! Highlight the benefits of Las Vegas's vibrant outdoor lifestyle, showcasing properties with desirable outdoor features like pools, desert landscaping, or proximity to hiking trails, especially as the weather warms up.

• Why it works: It appeals to buyers looking for a specific lifestyle that Las Vegas offers, connecting property features with local activities and enhancing the desirability of the listings. At the same time you can show off some options to buyers.

Therapists

• Concept: Offer "Spotlight on Serenity" – quick tips for finding moments of calm and peace within the bustling Las Vegas environment, such as identifying quiet spots in the city, using soundscapes, or practicing brief breathing exercises in public. This is a great collab opportunity for small businesses like small shops or cafes.

• Why it works: It provides practical, localized strategies for mental well-being, acknowledging the high-energy setting and offering accessible solutions for stress reduction while branding you locally through strategic planning and partnerships.