Email Marketing: Inbox Your Way Inside (Email Marketing Series)

 Email Marketing: The 10k Foot Strategy

Email’s goal is to share a timely message that makes a reader take a defined action:

• Visit web pages

• Watch videos or podcasts

• Make purchases

• Fill out forms

• Opt-in for an event

• Open a promised resource; etc.

The goals and best practices are different for each email…

…Which is what makes email a much harder method to feel like you’ve “got it”.

Backing out, email is one of the most accessible methods of marketing for all audiences.

Take engagement alone: 88% of users check their email more than once a day, with 39% checking it 3-5 times a day.

Wow.

And with 4.8 BILLION emails estimated to be being sent by 2027 (4.2B in 2025) access is going to increase…and with that engagement is futile unless you’re putting the pedal to the metal.

Where’s Email Fit In?

Think of email as a perfect way to nurture people you’ll work with in the future and a way to keep people who already hit KLT (know, like, trust) and have a relationship in the loop and keep new opportunities front-and-center.

Email is also a great automator, a system that performs repetitive actions at specified times like collecting feedback, delivering receipts, and sharing opted-in resources.

Start learning AI in 2025

Keeping up with AI is hard – we get it!

That’s why over 1M professionals read Superhuman AI to stay ahead.

• Get daily AI news, tools, and tutorials

• Learn new AI skills you can use at work in 3 mins a day

• Become 10X more productive

Sign up and start mastering AI

This Week’s Campaigns

Retail/E-Commerce

• Concept: Time to bust out the summertime deals and make a splash. (Couldn’t help ourselves.) Showcase a collection of products that are perfectly suited for summer activities, travel, or trends, providing styling tips or usage ideas relevant to the season.

• Why it works: It capitalizes on seasonal demand and trends, offering product recommendations for the fence-sitters and inspiring customers with real-life use cases to push them over the edge and add to cart.

Realtors

• Concept: "Vegas Summer Prep: Home Maintenance Tips for the Heat." Share essential advice for homeowners in Las Vegas to prepare their properties for the intense summer heat, covering topics like AC maintenance, desert landscaping watering tips, or pool care.

• Why it works: Buying a home is an investment. Investments need upkeep. And who better to provide practical, seasonal value to both current and potential buyers, establishing you as a knowledgeable local resource beyond just sales?

Therapists

• Concept: Offer strategies for managing mental health during the summer months in Las Vegas, addressing potential shifts in routine, increased social pressures, or the impact of extreme heat on mood. This should be especially timely with summer break in full swing.

• Why it works: It offers timely, specific advice tailored to the local climate and its potential effects on mental well-being, positioning you as a relevant and empathetic guide that hears and understands the struggle.

Consultants/Coaches

• Concept: Provide insights and actionable advice for local businesses or professionals on how to adapt their strategies, marketing, or client engagement during the unique Vegas summer season.

• Why it works: It addresses specific seasonal challenges and opportunities in the local business environment, demonstrating the consultant/coach's understanding of the unique market dynamics. Plus what’s more relevant than sharing that you’ve had your third outfit change in 24 hours thanks to this SUN.