Hitting The Right Notes: Measuring Impact & Evolving Your Personal Brand (Personal Branding Series)

Understanding how to track the success of your personal branding efforts and how to adapt and grow over time is the only way to thrive! (Here’s what to do and look for...)

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LJ Jose & Fahad
May 30, 2025

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We’ve got a saying around here: If it didn’t hit the right notes, you may as well not push it out.

Something bad doesn’t do you any good when you’re trying to grow your brand.

But sometimes the “not doing well” is less about the quality and more about it speaking to the wrong person.

Brand strategies are dynamic beings, they’ll change as your audience does.

That's why big brands do formal “rebrands” and roll out the new look and vibe across the board without sacrificing revenue and alienating customers.

That being said, having the brand strategy as a base makes all the difference in the world.

It’s relying on data vs relying on data while keeping the pulse of what makes your brand special.

What topic should we cover in June?

Email marketing is in the lead from last week…will it prevail?

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So…how do we know if we’re hitting all the right notes?

Glad you asked.

If you’re hitting the right notes you should be hitting KPIs like:

  • Conversations with your ideal client

  • Increased reach on social media in your target demographics

  • “New” audiences are a large percent of your reach with a growing base of existing audiences

  • Leads generated are increasing period over period

If you’re doing those, you’re golden.

(Just be open to change if the numbers start to say different!)

What To Watch For — The Data

  • Decreasing engagement for 4 continuous periods

  • Lost deals over 90%

  • Increase of new audience not in your target market

Sometimes we can course correct with a simple tweak to adjust to new behaviors and other times you’ll need one of those rebrands we were just talking about.

(If so, contact us!)

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Gathering Feedback And Adapting Your Strategy

If you’re unlucky enough to have given us your number, you’re probably familiar with our playbook:

  • Random texts and calls out of the blue

  • Surveys and polls

  • So many memes and DMs

We learn a lot from just talking to you folks.

We know you’re more likely to make plans for next week to be executed over the weekend (so we deliver campaigns in time for Friday’s staff meeting).

That’s also why we’ve started sharing this newsletter on LinkedIn!

But no matter what we’ve stuck with the same core: to help you find your voice, thrive online, and own your space authentically.

(Sound like a familiar struggle? ;) Get the BIRDIE workbook for all the clarity, confidence, and consistency to show up authentically.)

What To Avoid

  • Too many full-scale rebrands (more than once a year)

  • Changing the core of your brand strategy (mission, vision, values)

  • Compromising your values

If you’re worried to “mess it up” it means you care! Hit reply or comment “BIRDIE” below for a quick strategy session!

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This Week’s Campaigns

Realtors

  • Concept: Showcase a "Day in the Life of a Las Vegas Realtor" focusing on the diverse aspects of your work. This could include quick cuts of client meetings, property showings in different neighborhoods, market research, and local community engagement.

  • Why it works: This campaign humanizes you as the brand, builds trust by showing your dedication, and provides an authentic glimpse into the effort you put into serving clients. These campaigns are more for your direct nurturing efforts but can easily go for a reach out post if you take the comedic angle.

Therapists

  • Concept: Offer practical tips for reducing screen time and mindfully engaging with technology, relevant for a city where many work in digital or entertainment industries. This could include setting boundaries, using "do not disturb" features, or finding offline activities.

  • Why it works: Relevance is key to social media promotion (actually promotion in general). This lovely campaign addresses a prevalent modern issue in an accessible way, offering actionable advice that improves mental well-being and is highly relevant to a connected society. (As we sit here with screen time at over 8 hours per day. “RIP”)

Retail/E-Commerce

  • Concept: Continue a community engagement series from our last few weeks. Feature high-quality photos or short video clips from your customers showcasing how they style, use, or enjoy your best-selling products. Encourage submissions with a specific hashtag to create an easy way for algorithms to class your content.

  • Why it works: We’ve been building momentum with these types of campaigns. Now let’s bring your brand to the party. This strategy leverages social proof, builds community engagement, and provides authentic, relatable demonstrations of your products in action, inspiring potential new customers and all under a follow-able hashtag.

Consultants/Coaches

  • Concept: Share "Vegas Business Wisdom in Under a Minute," offering concise, actionable advice on common challenges or opportunities specific to the Las Vegas business landscape. This could be about navigating local regulations, tapping into specific industries, or effective local networking.

  • Why it works: It provides valuable, localized insights quickly, positioning you as a thought leader and go-to expert who understands the unique nuances of doing business in this slowly heating oven.

Thanks for reading! 

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We’ll see you next Friday!!!

LJ & Fahad

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