Local Marketing and Branding Recap (Local Marketing Series)

So…we’ve made it to the end of the local marketing and branding series here…

How’d it go?

Do you feel more like a local legend?

Do you feel like you understand where YOU fit in your marketing funnels?

Do you feel like the locale is ready to eat everything your brand produces?

(Baller, that was the goal!)

Let’s recap before introducing our next topic - websites and landing pages!

Local Marketing: The Heavy Hitters

”Fahad…LJ…I’m only one person. What in the hell should I focus on?”

Thank you planted audience member!

If we’re considering all the methods we’ve discussed in this series and nothing else:

1. Listings: Your reviews are going to sell more than anything else. We recommend prioritizing your listings by keeping your NAP (name, address, phone) consistent, adding rich keywords, posting updates, and responding to reviews. Promote them for extra impact and to win over people who haven’t relied on a referral.

2. Relationships: Who knows a person who knows a person who knows a person who’ll buy from you? The game of telephone is only hilarious when whispered - otherwise, it’ll do most of the selling for you. “Where can I get an XYZ like that?” “From YOUR BRAND.”

3. Social Media: Posts and videos are both ok! (Or text for us Bluesky and Mastodon folk). While the chances of going viral are slim, the local impact of social media is where discovery can occur for your….

4. Local Collaborations and Events: High foot traffic, high intent by showing up, the list goes on for why local events (especially collaborative ones) are something to focus on. But at the center of it all is face time with the community you’re trying to reach.

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Brand Ambassadors And Loyalty

After changing a deal to closed/won or bringing a customer in the first time, making the experience special is the only way for them to suggest it to another human. Keep things:

1. Professional

2. Personable; and

3. Shareable

How you choose to do that? It’s up to you - you know what your audience loves and what they’ll respond to.

(We know our audience is more interested in the actionable info but doesn’t mind some humor or adult content inserted.)

This Week’s Campaigns

For Retail/E-commerce

• Concept: Encourage your audience to showcase their unique style using your products. Provide a theme or a specific product and ask them to share photos or videos of how they incorporate it into their lives using a dedicated hashtag. Feature some of the best submissions on your page.

• Why it works: It generates user-generated content, increases brand visibility, and demonstrates the versatility of your products through real customer examples. If you post user content to your Instagram stories you can also link to your products while sharing their style.

For Realtors

• Concept: Dedicate a day or create a series of reels answering frequently asked questions about the Las Vegas real estate market. This could cover topics like property taxes, HOA fees, the best temperature for buying or selling, or navigating the unique aspects of the local market. Encourage viewers to submit their questions in advance via stories or comments.

• Why it works: It positions you as a helpful expert, addresses common pain points for potential clients, and encourages direct engagement with your audience. The direct engagement also gives you new content that you can create whenever you're bored or need to shake things up!

For Therapists

• Concept: Create short, practical reels offering quick mindfulness or stress-reduction techniques that can be easily incorporated into the busy lifestyles often found in Las Vegas. This could include mini-meditations, breathing exercises you can do anywhere, or tips for setting healthy boundaries in a demanding environment.

• Why it works: It acknowledges the specific pressures of living in Vegas and provides accessible tools for managing stress and improving well-being. If you incorporate some soft work into this exercise it might just win you some clients too.

For Consultants and Coaches

• Concept: Feature short interviews or spotlights on successful local businesses or individuals you've worked with (with their permission, of course). Highlight their achievements and the strategies that contributed to their success, subtly showcasing your expertise and the potential benefits of working with you.

• Why it works: It provides relatable local examples of success, builds your credibility within the Las Vegas business community, and offers inspiration to other people that are hurting for your help.

We hope you liked this week’s newsletter - hit reply or comment if you have any questions.

Toodles,

LJ and Fahad

Photo by Joey Thompson on Unsplash