Networking With Purpose: Defining Your Goals and Ideal Connections (Networking Series)

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Hey you! How was your long weekend? (Ours was fab, thanks for asking!)

As usual, it’s a new month. And you all have spoken!

So, what’re we getting into this month?

Networking. 

But not your average networking…networking with purpose .

Networking’s more than just business cards and events.

(Though those are fab too.)

But like everything else we cover around here, let’s not throw spaghetti at the wall with no plan.

Placing People In Your Sphere

One of the most common things that puts folks off networking is the uncertainty.

Most of the time, we can’t tell which of the 4 types of connection someone is right off the bat.

But we can strategically connect with people who have the greatest chance at being…whatever section you’re trying to grow.

Kings tend to share your way of thinking and business practice. 

For example, someone in the same industry but that services a different segment.

(Like a boutique shop owner and a big-box retail manager!)

Queens tend to be “more experienced” folks who are either in your industry or in an adjacent industry.

(Like a mortgage lender and a Realtor focusing on rentals.)

Jacks are usually your friends, colleagues, and family.

Aces tend to be contacts at larger clients who play a key role in decision making.

(Think heads of departments at a large company.)

The Rule of Give vs Take

While not a set in stone “rule” there’s social etiquette to networking, especially if you fall into the King and Aces category.

What that give and take looks like is going to depend directly on your BIRDIE strategy and vision.

Inspo needed? Take some:

• Retail: bonus offers and coupons for big referrers.

• Coaching: referral bonuses and special invites to exclusive masterminds.

• Real Estate: special events, pop bys, and goodies.

• Therapy: free sessions and special events.

• Our System: 20% of all spent from referrals as “store credit”, special event invites, and delicious goodies made by LJ (when it’s not the inside of Satan’s butthole outside).

We’ve found the most success in playing Jacks to our referral networks from the start and letting nature decide where we fall in the long term.

(Hint: we’re aiming to be Kings.)

An Authentic Connection

It’s time for us to level with you: we’re brand marketing specialists.

(OMG someone call the New York Times.)

And all of marketing builds on each other.

If you haven’t caught onto the arc of how this last few months has progressed:

1. Created your BIRDIE (May)

2. Created a way to keep in touch (June)

3. Converting connections into cool stuff (July)

4. (Next month??? Depends on you. Vote in our upcoming polls to have your voice heard!)

Just like this whole arc, your authenticity in your branding is where you’ll create the strongest connectors in your network.

Networks are exponential and before you know it…

…You’re experimenting with the rest of your marketing because the base is so strong it doesn’t matter if something else falls flat on its face.

(Like that one time LJ tried to go over the curb on their scooter.)

A dream came true, and you didn’t even realize it was happening!

And to sinch everything together is your beautiful social media campaigns keeping your engine of new connections flowing.

How do you plan to start networking? Let us know in the comments or hit reply!

We’ll see you next week!

LJ & Fahad

This Week’s Campaigns

Retail/E-Commerce

• Concept: Curate a collection of your products that are perfect for July-specific events or needs, such as summer parties, vacation essentials, or early back-to-school preparations. Present these as "must-have" items, demonstrating their value and inspiring urgency.

• Why it works: You're tapping into immediate seasonal relevance and potential consumer spending spikes (like Prime Day/summer sales events), providing clear recommendations that guide purchase decisions and capitalize on current trends.

Consultants/Coaches

• Concept: Share forward-looking advice on how Las Vegas businesses can strategically plan for the latter half of the year, considering seasonal shifts, potential market changes, or upcoming local events. This could cover topics like refining Q3 goals, optimizing fall marketing, identifying bottlenecks or talent retention strategies.

• Why it works: You're positioning yourself as a proactive strategist, empowering local professionals to think ahead and build resilience for sustained success here in Vegas. (Even as tourism is tanking.)

Realtors

• Concept: Create a reel that highlights the current unique conditions for buyers in the Las Vegas housing market from June to July, emphasizing opportunities for finding great deals. Showcase properties that exemplify these buyer-friendly aspects.

• Why it works: You're providing highly relevant, up-to-the-minute market analysis, empowering buyers with knowledge to act decisively while positioning yourself as a savvy market guide.

Therapists

• Concept: Create content that showcases your personal philosophy on mental health and how your unique experiences or insights inform your therapeutic approach. This could be a blog post or short video discussing a common summer mental health challenge in Vegas (like managing heat-related stress or seasonal social pressures) and offering a personal perspective on coping strategies, emphasizing your genuine care and understanding.

• Why it works: You're fostering trust and relatability by revealing your authentic self and demonstrating how your personal values and experiences translate into compassionate and effective support for your clients.

Photo by ayumi kubo on Unsplash