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- Podcasts: Your Local Marketing Secret Weapon (Local Marketing Series)
Podcasts: Your Local Marketing Secret Weapon (Local Marketing Series)
An engaging local marketing strategy involves putting your voice to work! Learn about the best ways to approach podcast marketing for your brand.
LJ Barnum & Fahad
February 14, 2025
In partnership with
Hey there, neighbor! Happy Valentine's Day! š
Did you know just any olā schmo (like us) can upload stuff to Spotify and Apple Music?
You can. And on that noteā¦
ā¦Have you ever thought about starting a podcast for your business?
(If not, this is your sign!)
Last week, we kicked off our local marketing series by talking about why local marketing matters and how it helps you build deeper relationships with your community.
(All that boring stuff.)
This week, weāre diving into one of the most underrated but powerful local marketing toolsāpodcasts.
Why Podcasts Work for Local Marketing
Podcasts are like a virtual town hallāthey allow you to speak directly to your local audience in a personal and engaging way. Unlike social media posts or traditional ads, podcasts create an ongoing relationship with listeners.
And hereās the kickerāthey donāt need to go viral to be effective. You donāt need millions of listeners.
A few hundred engaged local listeners can make a bigger impact than thousands of passive ones.
(Just like dating.)
For realtors, this means hosting a show about market trends in your city or highlighting great neighborhoods.
For retail/e-commerce brands, itās about sharing customer stories, discussing industry insights, or even collaborating with other local businesses.
For mental health professionals, itās a way to educate and support your local community on mental wellness topics.
Podcasts are your voice, bringing your brand to life in ways text and images canāt.
How to Get Started with a Local Podcast
Launching a podcast sounds bigābut trust me, itās easier than you think. Start by making an account with Spotify for Creators.
1. Pick a Focus
Your podcast should align with your business and serve your local audience. Some ideas:
Realtors: āThe Local Market Insiderā ā Weekly updates on your areaās real estate trends.
Retail & eCommerce: āBehind the Counterā ā Stories from your team, customers, and industry experts.
Mental Health Professionals: āMindful in [City Name]ā ā Conversations on mental well-being tailored for your community.
2. Keep It Simple
You donāt need a fancy studio. A decent mic, Zoom, or even a smartphone can get the job done. Start with short episodes (10-15 minutes) and grow from there.
3. Feature Local Guests
Want to make an impact fast? Invite other local business owners, influencers, or even your own customers onto your show. Collaboration builds credibility and expands your reach.
4. Distribute Smartly
Once your episode is live, donāt let it sit there! Promote it on:
Social media (Instagram, LinkedIn, Facebook)
Email newsletters (like this one š)
Your website & Google My Business ā pro tip: set up an RSS feed automation to post to Google My Business whenever a new episode goes live!
Measuring Success
How do you know your podcast is working? Weāll go deeper into tracking local engagement metrics later, but for now, keep an eye on:
Number of downloads
Listens
Reach/impressions
Shares; and
Completion rate
The only thing you should be concerned with for these is that they go up over time.
Podcasts and other videocasts have cyclical success no matter what. All you can do is get them to grow over time.
Getting Subscribers Easier With Tools
Get Booked on 3.8 Million Podcasts Automatically
Stop wasting time ā 2025 is going by fast. If you finally want to be a regular podcast guest in your industry, PodPitch.com will make it happen. Even the beehiiv team uses it!
Imagine snapping your fingers & getting booked on the exact podcasts your customers are already listening toā¦
With PodPitch.com, it takes 60 secs to start emailing tons of podcast hosts to pitch YOU as the perfect next guest.
Sync your email address
Load in your brand info
Click "go"
Now, you've just automated thousands of personalized emails pitching YOU as the PERFECT next podcast guest. Sit back and relax as you watch the emails send out from your email address.
Big brands like Feastables, Jack Links, and hundreds more are already using PodPitch.com instead of expensive PR agencies.
PodPitch.com is so confident in their tech that they'll give you a FREE Starbucks gift card if PodPitch.com isn't the most impressive 20 minute demo you've ever seen.
Ready to make 2025 your year?
This Weekās Campaigns
Real Estate
Staging Mistakes to Avoid
Help sellers prepare their homes for showings by highlighting simple ways they can prepare their homes ahead of showings.
Mental Health
The Importance of Self-Compassion
Encourage viewers to practice self-kindness and acceptance, especially during challenging times.
Retail/e-Commerce
Product Comparison
Help customers make informed decisions by comparing different products in your store, highlighting their unique features and benefits. This is a great livestream opportunity to make some sales in a live auction style stream.
Thanks for reading! Weāll see you next week! š
Fahad and LJ