- Brand Breakthroughs by Digital Femboy Promotions
- Posts
- Save Your Sleep Schedule With This Email Marketing Trick
Save Your Sleep Schedule With This Email Marketing Trick
Plus ideas for sequences to make your life easier, how to make emails look good on any device, and this week’s campaigns.
LJ Jose & Fahad
June 20, 2025
Sponsored by
I dunno about you, but we’re not awake 24/7.
(It might seem like it, but we’re not.)
You and I might be asleep at a decent hour…but what about customers that are up late?
How are we supposed to help them?
The options are to either leave a ‘red-hot’ lead to cool off until you’re back online (no, just no) or set up a system that can mimic the feeling.
The answer to our predicament? (And keeping our beauty rest intact?) Email sequences and automations.
What’s the difference?
Sequences send a message over time in response to an action or tag.
Welcoming someone to the clan
Special messages for each segment on your list
Re-engaging with folks you haven’t gotten together with recently
Automations send a customized email in response to an action they don’t know about.
Reminding customers to complete purchases
Sending a promised resource
Reminding clients to complete tasks
The list goes on and on, but the goal in all situations is to make up for the fact that we’re busy (and don’t want to be up 24/7).
Looking for unbiased, fact-based news? Join 1440 today.
Join over 4 million Americans who start their day with 1440 – your daily digest for unbiased, fact-centric news. From politics to sports, we cover it all by analyzing over 100 sources. Our concise, 5-minute read lands in your inbox each morning at no cost. Experience news without the noise; let 1440 help you make up your own mind. Sign up now and invite your friends and family to be part of the informed.
Sequence and Automation Ideas
All sequences are a series of emails with delays between them.
What’s a more difficult thing to do is decide what goes in them and how long to delay before sending the next email in the series.
Thankfully you don’t need to guess because we’ve got a playbook already setup for you:
Welcome Sequences
3-8 emails
24 hour delay between each
Focus on getting to know you and training readers to open your emails
Early delivery of value-based content
Segment Nurture Sequences
3+ emails
24-72 hour delays between
Drills down your email content into what's most relevant for that segment
i.e. Google and Facebook ads for e-commerce vs Instagram ads for consultants
Generally ties to an offer for that segment
i.e. $499 for your first month of Facebook or Google ads
Lookie Loo Who aka Abandoned Cart Sequences (Purchase Reminders)
2-3 emails
First email is a reminder, everything after should contain an offer to increase conversions:
You forgot this item, get it before it sells out
This item won’t be here forever, score it for X%/$ off
Purely focused on the sale
Does not continue beyond the sequence
One exception is for restock reminders
Re-engagement Sequences
3-6 emails
Focusing on value (no offers)
Sent to folks that don’t regularly open or click on emails
At the end the contact is either re-tagged as less active (not unsubscribed) or the tag is removed in response to an action (usually click a link)
Start learning AI in 2025
Keeping up with AI is hard – we get it!
That’s why over 1M professionals read Superhuman AI to stay ahead.
Get daily AI news, tools, and tutorials
Learn new AI skills you can use at work in 3 mins a day
Become 10X more productive
Niche Angle: Automating Open House Follow Up
Create a tag in Convertkit or Beehiiv (ex: 123_Main_OH_DD_MM_YY)
Tag contacts that attended with the tag
Create a sequence triggered by that tag
Sample:
24h: Thank you for coming!
48h: Segue to buyer/seller tags and sequences
Manual send to tagged when sold/price reduction/next open house
Niche Angle: Onboarding New Consulting Clients
Create a client tag in Convertkit
Add tag to contacts for onboarding
Create a sequence triggered by that tag
Sample:
Immediate: Welcome and thanks for your trust/purchase and checklist for their onboarding (sharing passwords, reviewing material, etc.)
2h: Welcome survey for clients
24h: Reminder to complete any outstanding tasks
48h: How was onboarding? (Just in case there’s any feedback!)
Making Emails Accessible On Mobile (That Still Convert)
Sequences are fabulous. So are automations. They perform repetitive actions so you don’t have to and in turn make a perfect touchpoint for buyers.
Now that you’re thinking about which sequence to add to your email marketing plan, we need to think about where people are going to read our emails too.
41.6% of emails are opened on a mobile.
We’ve found through the course of sending this newsletter that it’s a LOT easier to make our emails for mobile first.
(Most of the time the email looks great on all devices if we do.)
The main place we do that is in images and videos.
We’ve told you guys we use Beehiiv to send this weekly newsletter, but we also use Convertkit for clients and more sales-y shit.
Beehiiv automatically strips out the thumbnail we use on the web version when sending it to email (yes you can choose to send images still).
Convertkit on the other hand doesn’t, because it’s main purpose is to send emails…not be an image delivery system.
(So how do we get around that when we WANT to include GIFs, videos, and images?)
Images: compress the file and use JPEG format.
Videos: replace with a compressed GIF and add a link to the GIF to the video (YouTube or wherever).
GIFs: compress, but some might already be <1MB.
Other things like text hierarchy are just things we do! Adding headings and subheadings helps break up the monotony of an email and get people over the finish line.
Making emails accessible is a whole thing on its own, but making them mobile friendly is a great start for your growing newsletter!
What’s Next Week?
Making emails accessible (ADA)
Conversion metrics to keep an eye on
Advanced email community tricks
This Week’s Campaigns
Therapy folks, we didn’t leave you out without purpose! We’ll be rolling out a new type of content for you guys in the next few weeks. Stay tuned!!!
Retail/E-Commerce
Concept: "Summer Adventure Essentials: Gear Up for Fun!" Highlight a collection of your products that are perfect for outdoor activities, travel, or summer gatherings. Showcase how they can enhance vacations, picnics, or simply make daily life more enjoyable during the warmer months.
Why it works: You're aligning your offerings with the seasonal shift towards outdoor and leisure activities, inspiring customers to prepare for and make the most of their summer plans with your products.
Consultants/Coaches
Concept: "Summer Strategy Session: Maximizing Productivity & Well-being in Vegas." Offer concise tips for local professionals on maintaining focus and productivity during the summer, especially with potential distractions or the desire for leisure. This might include advice on time blocking, delegating, or embracing flexible work arrangements.
Why it works: You're empowering your audience with actionable strategies to thrive professionally during a unique time of year in Las Vegas, demonstrating your expertise in balancing success with personal well-being.
Realtors
Concept: "Your Vegas Summer Home Checklist: Smart Upgrades for Enjoyable Living." Create a reel showcasing quick, impactful upgrades or smart home tech perfect for making a Las Vegas home more comfortable and energy-efficient during the summer. Think smart thermostats, outdoor misters, or drought-tolerant landscaping.
Why it works: You're offering practical, timely advice that directly addresses common concerns for homeowners in the Vegas heat, positioning yourself as a knowledgeable resource beyond just buying and selling.
Questions about your email marketing? Hit reply!
OTHERWISEEEE, we’ll see you next week!
LJ and Fahad
Reply