Turning Local Customers Into Brand Ambassadors (Local Marketing Series)

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Hi there, friend. Hope you’ve had a week worth raving about! (Or at least one that didn’t make you want to scream?)

Imagine this—you walk into your favorite coffee shop, and order your usual. 

The barista knows your name, and your drink, and maybe even asks about your dog (or deadbeat ex). 

You love the place…so you tell your friends…

…Then they start going…

…And they tell their friends…(and so on until you’re the local lords, ladies and monarchs). 

The coffee shop never spent a dime on ads, but they just got three new customers—because of you.

That’s what brand ambassadors are. People who love what you do so much that they can’t help but spread the word. 

And the best part? 

You don’t have to be a global brand to make this happen.

1. Deliver an Experience Worth Talking About

If you want customers to spread the word, give them something worth discussing.

• Make service personal: greet by name, remember preferences, and go the extra mile.

• Surprise them: a freebie, handwritten thank-you note, or exclusive VIP perk.

• Exceed expectations: solve problems fast, follow up, and make them feel valued.

2. Encourage & Reward Word-of-Mouth

Your customers are already talking about you—make it easy and rewarding for them.

• Referral programs: Offer discounts or rewards when customers refer a friend.

• Loyalty perks: Give points for sharing, tagging, and engaging with your brand.

• Exclusive access: VIP early product drops, event invites, or premium offers.

3. Leverage User-Generated Content (UGC)

People love seeing themselves featured. Ask customers to:

• Post about their experience and tag you.

• Share a testimonial (video, text, or review).

• Use your hashtag for a chance to be featured.

Then, repost their content on your social media, website, and emails.

4. Create a Brand Ambassador Program

Take it up a notch with an official brand ambassador program.

• Invite loyal customers to join (offer incentives like discounts or commissions).

• Provide personalized referral codes for easy tracking.

• Drop pop-bys to top clients.

• Give early access to products, events, or behind-the-scenes content.

This Week’s Campaigns

Vegas Retail/E-Commerce

• Concept: Create a series of reels that serve as comprehensive guides to your product category. This could include tips for choosing the right product, how-to demonstrations, and styling advice. This is a great way to introduce the folks behind the scenes too.

• Why it works: It establishes your brand as a trusted authority, provides valuable information to customers, and drives sales by showcasing your product expertise. This can technically be turned into a series if this type of content does well for your goals.

Real Estate

• Concept: Create a series of reels showcasing the unique vibes of Las Vegas neighborhoods (Summerlin, Downtown, Henderson, etc.). Highlight the lifestyle, amenities, and property types in each area. Use trendy music and visually appealing clips that show off the interiors and exteriors as well as the 

• Why it works: This campaign helps potential buyers understand the distinct personalities of Las Vegas neighborhoods, positioning you as a local expert. It also caters to the diverse tastes of those relocating or buying within the city. From a social media perspective, you’re inviting comments about people’s tastes and appeasing the social media powers that be.

Therapy & Wellness

• Concept: Create reels that use desert landscapes and calming visuals to illustrate mindfulness and stress reduction techniques. Tie in the unique challenges of living in a 24/7 city like Las Vegas to really help viewers understand that you understand them.

• Why it works: It uses the unique setting of the Mojave Desert to create a visually appealing, and calming campaign. It also acknowledges the unique pressures of life. This type of content is usually saved or shared among trauma-bonded individuals (can ya tell I've been on the couch before?).

Consultants/Coaches

• Concept: Offer quick, actionable tips and insights specifically tailored to Las Vegas businesses. This could include advice on networking, marketing, and navigating the local business landscape through the lens of your expertise.

• Why it works: It targets the local business community, positions you as a valuable resource, and builds your reputation as a go-to expert. This type of content is also more likely to be saved or shared offline with assistants or department heads.

See you next week!

Fahad & LJ

Photo by Paul Zoetemeijer on Unsplash