What Makes A Successful Webpage? (Websites and SEO Series)

What's the point of launching a website if no one sees it? Let's dig open what goes into a successful web page!

AuthorAuthor

LJ Jose & Fahad
April 18, 2025

We all (us included) want to be and have a successful life.

Last week we talked about how your website is mission-critical. 

For some of you, it's your online storefront, for others, it's how clients book your time or get crucial info.

But back to our question…what makes it successful?

Friendly Reminder

Success is by your definition.

(Just don’t delude momentum with success!)

If youre a consultant you should be measuring success by leads and conversions. 

On the flip side, if you’re a retail brand with no e-commerce, measure by impressions on Google!

Content is Still King (or Queen, or Whatever)

Content doesn’t just exist on social media - it’s also on your HTML.

Unlike social media content which has a more relaxed vibe, Web content needs to be:

  • Relevant: Your website's gotta speak directly to your most common client in all ways, lingo, situation, pain, joy, etc. Whether they're looking for the perfect dress, a life coach, their dream home, or a therapist who gets the Vegas vibe, make it about them.

  • Quality: Typos are a HUGE no-no. Write like you mean it, and make it useful! Give them info they can actually use. Some people feel like typos convey humanity in a brand but I have a touch of OCD so, respectfully, no.

  • Fresh: Nobody wants to see a website that's gathering dust. Keep it updated, add new stuff, and give people a reason to come back for more (speaking of, ours will be offline April 20-31 for a refresh - stay tuned!).

SEO: Getting Found Ain't Optional

We could dedicate a whole three months to SEO - hell, keyword research alone would take a month - but the more important thing is to know the basics that move the needle.

  • Keyword Research: Figure out what your ideal customer is searching for. Then, sprinkle those words strategically (but naturally!) throughout your site. Understand what they really want when they type those words in. “XYZ for cheap” means buy!

  • On-Page SEO: This is website 101. Titles, descriptions, headings – optimize them all with the keyword for that page. And link your pages together (internal linking) and to other awesome sites (external linking).

  • Off-Page SEO: Get other sites to link to you (backlinks) – it's like a digital thumbs-up. And yeah, your social media presence helps too some. 

SEO will help your website become visible to searchers (aka clients and customers)...

…but the content is more important (and it’s got nothing on ease of use).

Ease of Use = Ease of Purchase

  1. Contact Forms: Make it stupid simple for people to reach you (then dumb it down). And for the love of all that is holy, respond quickly!

  2. E-commerce (For Retail/E-commerce): If you're selling stuff online, make it safe and smooth. Clear product info is a must!

  3. Interactive Features: Quizzes, polls, anything that gets people engaged is a win. Think of it as making your website a party, not a textbook.

Analytics and Monitoring: Numbers Don't Lie

Tracking performance is key to understanding your website's success. 

Tools like Google Analytics are essential for seeing what's working and what's not. 

Keep an eye on traffic (visitors and page views), engagement (time on site, bounce rate), and conversions (sales, sign-ups, or whatever your goal is). 

While all that’s fine and dandy, don't forget about user feedback – surveys and comments can provide valuable insights. 

(A simple net promoter survey can tell you more than you know!)

Remember, making improvements based on this data and feedback is where the magic happens, and it's a continuous process to keep your site at its best.

This Week’s Campaigns

For Retail/E-commerce

  • Concept: Run a "Customer Spotlight" campaign where you feature photos or videos of customers enjoying or using your products. Encourage submissions by offering a small incentive or simply by tagging their posts.

  • Why it works: It builds community, provides authentic social proof, and showcases your products in real-life scenarios, making them more relatable and desirable to potential customers. Plus small influencers with 500-1000 followers can make a bigger impact sales-wise than influencers in the 10k-20k range sometimes!

For Consultants and Coaches

  • Concept: Offer "Top Tip Tuesdays" or a similar weekly series providing bite-sized, actionable advice relevant to the Las Vegas business landscape. This could cover topics like local networking strategies, understanding the Vegas market, or leveraging local resources and programs.

  • Why it works: It provides consistent value to your target audience, establishes you as a knowledgeable resource for Vegas professionals, and encourages ongoing engagement with your content. As you engage keep in mind that each place is a spot to sell your unique brand!

For Realtors

  • Concept: Take viewers on virtual tours of unique or newly listed properties, highlighting specific features and the surrounding neighborhood amenities in a dynamic and engaging way. Use trending audio or upbeat music to capture attention.

  • Why it works: It offers a convenient way for potential buyers to explore properties remotely, sparking interest and showcasing your listings to a wider audience. If you take a funny approach to this you could roast the home features too!

For Therapists

  • Concept: Share short, encouraging messages or affirmations related to mental well-being and resilience, specifically tailored to the energy and pace of Vegas. These could be daily reminders or weekly themes focused on self-care and balance – make this a series on your page for an easy asset.

  • Why it works: It provides consistent, positive reinforcement and positions you as a supportive figure in the often-demanding Las Vegas environment, fostering a sense of connection with your audience. 

Websites are NOT a “set it and forget it” deal. 

They're living, breathing things that need love and attention. But if you put in the work, they'll pay you back in spades (or clients, or sales, or whatever you're into).

Toodles!

LJ & Fahad